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It's not how good you are, it's how good you want to be

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Why do we strive for excellence when mediocrity is required? --
So how good do you want to be? --
You can achieve the unachievable --
'I want to be as famous as Persil Automatic' --
Have you noticed how the cleverest people at school are not those who make it in life? --
The fundamentals --
Energy --
Do not seek praise, seek criticism --
It's all my fault --
Do not covet your ideas --
Don't look for the next opportunity. The one you have in hand is the opportunity --
Accentuate the positive --
Eliminate the negative --
Do not put your cleverness in front of the communication --
Don't promise what you can't deliver --
Know your client's aims --
What do you do when your client won't buy --
Don't take no for an answer --
When it can't be done, do it. If you don't do it, it doesn't exist --
If you can't solve a problem, it's because you're playing by the rules --
The person who doesn't make mistakes, is unlikely to make anything --
'Fail, fail again. Fail better' --
It's wrong to be right --
It's right to be wrong --
Don't be afraid of silly ideas --
Give yourself some spin --
Play your cards right --
It's not what you know --
It's who you know --
Don't give a speech. Put on a show --
Getting fired can be a positive career move --
And now for a commercial break --
Doing a layout means having an idea --
Compose your aid from the weakest point --
Rough layouts sell the idea better than polished ones --
If you get stuck, draw with a different pen --
Suppliers are only as good as you are --
Don't be afraid to work with the best --
Get out of advertising --
Do not try to win awards --
You don't have to be creative to be creative --
How you can make your company great --
How a senior manager can make a big difference --
How a junior account handler can make a big difference --
How a media buyer can make a big difference --
New business --
What is meant by the word 'creative'? --
How to improve your strike rate --
Final thoughts --
My finest hour.

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Ketersediaan

B8423

158.1 PAU i

Perpustakaan SMK Negeri 20 (Rak BI Corner)

Sedang Dipinjam (Jatuh tempo pada2025-04-30)

Informasi Detail

Judul Seri

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No. Panggil

158.1 PAU i

Penerbit

New york : Phaidon., 2003

Deskripsi Fisik

128 hlm.: ilus.; 18 cm

Bahasa

English

ISBN/ISSN

978-0-7148-4337-7

Klasifikasi

158.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 38

Subjek

Self-Actualization (Psychology)
Success.
Développement personnel.

Info Detail Spesifik

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Pernyataan Tanggungjawab

Paul Arden

Versi lain/terkait

Lampiran Berkas

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