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The corporate startup : how established companies can develop successful innovation ecosystems

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A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation.

Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. * The world around us is changing rapidly. There is now more pressure on established companies to innovate. * The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. * The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. * The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year.

Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.

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Ketersediaan

B8830

658.4063 TEN c

Perpustakaan SMK Negeri 20 (BI Corner)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.4063 TEN c

Penerbit

Deventer, the Netherlands : Vakmedianet., 2017

Deskripsi Fisik

300 hlm : ilus (some color) ; 22 x 25 cm

Bahasa

English

ISBN/ISSN

978-94-627-6307-4

Klasifikasi

658.4063

Tipe Isi

still image

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

-

Subjek

Organizational Change
Creative ability in business
Organizational effectiveness

Info Detail Spesifik

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Pernyataan Tanggungjawab

Tendayi Viki, Dan Toma, Esther Gons ; editor Rachel Faulkner.

Versi lain/terkait

Lampiran Berkas

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